La Riche Code: 1234

Directions Bleach Kit

Produced by one of the oldest most loved semi-permanent hair colour manufacturers, La Riche. Use it to pre-lighten hair before using a semi permanent colour such as Directions, Manic Panic and Crazy Color.


The kit has everything you need to achieve your desired look. There are full instructions included and the kit contains the following items:

  • 1x 25g Bleach Sachet
  • 75ml Cream Peroxide 30vol (9%) or 40vol (12%)
  • 1 Sachet Moisturising Shampoo
  • Detailed Instruction Leaflet
  • Disposable Gloves
  • Mixing Tray
  • Spatula
  • Development Cap


As with all dyes and bleaching kits. A strand test and sensitivity test are essential. Results can vary widely depending on hair colour/type, condition of hair etc. The quantities included in the kit may not cover all of your hair if it is long/thick, so multiple kits may be needed. Remember if there is not enough bleach to cover the hair fully the results will more than likely be patchy and may not reach the required level of lightening. As most people who have bleached their hair will tell you, it's better to have too much than too little. If unopened the bleach kit will keep perfectly well for the when you touch up your roots :-)


Our staff all have extensive knowledge of our hair dyes and bleach kits. Please don't hesitate to get in touch if you have any doubts or queries. Bleaching your hair is permanent and hair can be damaged if the instructions are not followed properly. We'd hate for you to have problems with your hair dyeing :-)


*Due to changes in Royal Mail policies, we can no longer post this item as it contains Peroxide. This product is still available in our Nottingham store, so you can either purchase it there or select click & collect postage and order online to collect in our Nottingham store.


**For hygiene reasons we cannot accept returns of this item. Please see our Returns Policy for more information. 



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