Plum - Directions Semi-Permanent Hair Colour. The deepest purple shade from La Riche. It's a luscious rich purple with a slight crimson undertone. La Riche have been producing their vivid semi-permanent colours for over 30 years. Ever popular and loved all over the world. Available in a wide range of colours, it's quick and easy to apply straight from the tub making Directions an excellent choice. Available in an 88ml pot and in 34 shades. Colours can be mixed to create your own unique shade!
To get optimum colour we recommend bleaching/lightening the hair first. This will give the dye a good base to work on. Using on unbleached or darker hair will generally result in a lesser effect. As with all dyes, please be aware that result may vary due to things such as hair type, colouring, condition of the hair etc. So for best results we always recommend doing both a strand test (to make sure you're going to like the finished colour) and a sensitivity test (to make sure you're not allergic to the ingredients) before using any of the hair colour/bleaching products.
All our staff have extensive knowledge on all our hair dye products. Please don't hesitate to get in touch if your require more information or assistance with our products :-)
*For hygiene reasons we cannot accept returns of this item. Please see our Returns Policy for more information. Due to shipping limitations it's not always possible to ship this item outside of the United Kingdom, for more information get in touch via our contact page.